ISA Hardware is the fast growing computer component distributor operating in the EEMEA region. In cooperation with Advanced Micro Devices (AMD) provides innovative microprocessor solutions for computing, communications and consumer electronics markets. ISA Hardware signed as AMD Master Distributor.
ISA Hardware Ltd belongs to Asbis Group and with headquarters in Cyprus, operates in 23 countries across EEMEA regions
AMD Infuses Corporate Brand with the Power of "Fusion"
“Fusion is AMD’s way to express how we blend our customers’ needs, dreams and desires with our unique passion for enabling innovation,” said Nigel Dessau, AMD senior vice president and chief marketing officer. “While this unique approach has always been our practice, ‘Fusion’ is the most focused articulation yet of how AMD marries innovation with collaboration in ways that can yield benefits to the marketplace greater than the sum of its parts.”
The new company brand and the campaign were designed to address marketplace directions that AMD identified through internal research, and by working closely with its strategic customers and partners who depend on AMD’s microprocessors to offer choice to consumers worldwide. “We anticipate that AMD’s new ‘Fusion’ campaign will spark new opportunities in the market,” said Michael Mendenhall, senior vice president and chief marketing officer for Hewlett Packard. “For some time, we’ve enjoyed a successful collaborative relationship with AMD that’s helped our business offer differentiated solutions that address our customers’ most pressing challenges.” At the heart of the campaign is the “Fusion” brand concept: a unique energy created by connecting AMD people and technology with those of its partners. Fusion is the AMD working philosophy that marries innovation with collaboration, and is the process by which AMD and its partners can enable next-generation technologies that change the way we live, work and play. An example of ”Fusion” in the AMD product roadmap is its Fusion Architecture – the stated intent to combine the photo-realistic imagery made possible by its graphics processing units with the processing power of its central processing units. The company believes its new “Fusion” brand concept captures the benefits of this same collaborative initiative across a range of technology platforms, partner relationships, employee teams, and market segments. “At work, Fusion means delivering leading server performance against real-world workloads with best-in-class performance-per-Watt and powerful virtualization capabilities,” Dessau said. “At home, Fusion means enabling people to share the full range of digital content on any screen they choose. At play, Fusion builds on the AMD and ATI record of leadership in providing the first 3-D graphics processing unit and driving the graphics for both the Microsoft® Xbox™ 360 and Wii by Nintendo game systems.” For more details about the new advertising campaign, visit http://fusion.amd.com and to download the AMD Fusion for Gaming utility beta version for AMD processor-based PCs, visit http://www.amd.com/fusionforgaming. About Fusion: The Energy of Innovation |
The adoption of the “Fusion” brand and the accompanying global campaign, which is expected to run through the end of the year, are among several steps AMD is taking as part of a broader transformation designed to sharpen its focus around its core microprocessor and graphics technology businesses. AMD recently signed an agreement to sell its Digital TV business to Broadcom as part of its efforts to better focus resources on its core computing and graphics businesses.