ISA Hardware is the fast growing computer component distributor operating in the EEMEA region. In cooperation with Advanced Micro Devices (AMD) provides innovative microprocessor solutions for computing, communications and consumer electronics markets. ISA Hardware signed as AMD Master Distributor.

ISA Hardware Ltd belongs to Asbis Group and with headquarters in Cyprus, operates in 23 countries across EEMEA regions

“In today’s market customers are too often forced to weigh the benefits of one component over another while sifting through one-sided marketing claims,” said Leslie Sobon, AMD director of Product and Brand Management. “AMD is the only company in the world that is able to deliver a balanced platform solution without compromise, delivering a thrilling visual experience and powerful multi-threaded application performance.” True multi-core technology based on AMD’s Direct Connect Architecture has enabled AMD to bring the industry’s first and only triple-core desktop processor to market. These unique processors possess benefits similar to those available with AMD Phenom X4 quad-core processors and are designed to increase performance for today’s multitasking usage models and multi-threaded digital media and game applications in comparison to dual-core processors at the same clock speed. The new AMD Phenom X3 triple-core processors respond to market demand for increased performance with multi-core capabilities, as well as real world scenarios like running state-of-the-art applications on Windows Vista®. “AMD multi-core technology, including AMD Phenom X4 and AMD Phenom X3 processors, lead the growing trend toward power and performance improvements in desktop computing,” said Keith Smith, director for the Microsoft Developer Division at Microsoft Corp. “As an industry leader taking advantage of multi-core technology, we are planning to utilize the powerful processing technology of AMD Phenom X4 and AMD Phenom X3 processors to benefit customers using the Microsoft suite of products.” AMD solution-based desktop platforms allow channel partners flexibility and choice, while providing platform differentiation to meet the varying demands of their end-users. AMD has unique mainstream value with AMD Phenom X3 processors and AMD 780G chipsets; platforms based on this solution can deliver the processing and visual performance users have historically received only in higher end systems. The addition of ATI Radeon™ graphics processors enables a range of compelling, premium desktop offerings, delivering the ultimate gaming and digital media entertainment experience. Specifically, ATI Hybrid Graphics Technology can accelerate performance by harnessing the power of both the ATI discrete graphics card and the motherboard’s AMD 780G integrated graphics for outstanding performance and value. Industry Support “The AMD 780G chipset and AMD Phenom™ X3 processors are fantastic additions to our award-winning luxury PCs. They provide an elegant platform for our Axess HD media center with full support for Blu-ray and digital cable at full HD 1080p resolution - without the need for a discrete video solution. In addition, Hybrid CrossFire gives an edge to our Dash Friends and Family PC with more powerful 3D performance for today’s demanding games. We couldn’t be more thrilled with the AMD Phenom X3 processor and AMD 780G chipset from AMD.” “Our Gamer Ultra Series are proud to feature the latest AMD Phenom™ X3 8000 Series triple-core processors paired with the robust AMD 780G chipset; this unique pairing enhances video quality and efficiency in desktop computing, enabling Cyberpower PC to bring customers superior gaming solutions at an incredible price.” Availability
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