ISA Hardware is the fast growing computer component distributor operating in the EEMEA region. In cooperation with Advanced Micro Devices (AMD) provides innovative microprocessor solutions for computing, communications and consumer electronics markets. ISA Hardware signed as AMD Master Distributor.
ISA Hardware Ltd belongs to Asbis Group and with headquarters in Cyprus, operates in 23 countries across EEMEA regions
Nobody was lost during ISA Hardware’s Adrenalin Event in Dominican Republic
On the part of AMD the event was attended by Hans Bradner, ISA Account Manager, and Ramona Prodea, Regional Manager for Eastern Europe and Adriatics. The meetings were held in friendly and relaxed atmosphere. The main outcome of the event was the understanding of AMD strategy for the year ahead, settlement of local issues related to product availability and AMD market positioning. AMD’s Hans Bradner said, “This Adrenalin Event was very well planned in all details and there was an unbelievable variety of tours and sub-events available that each taste was satisfied. I was impressed by the dark green, fertile landscape, the mild and cosy temperatures in and outside of the Atlantic Ocean, fresh and tasty food without any limitation. However my best experience was the development of the team spirit. We arrived as Czech, Polish, Croatian, Russian people, but after the first adrenalin activities we all understood each other so well as if we are cooperating for centuries. I wish we could have similar events every quarter. This meeting exceeded by far all expectations. I feel the only problem which may come up is that there is no chance to top it!”
The participants strengthened their friendly ties and team spirit during deepwater fishing adventure, horse racing, as well as quad and buggy racing. The most restless participants went to the extreme by taking part in rafting and diving exercises. Marek Horyl, ISA Hardware’s COO, commented, “It is hard to find the proper words to describe such a unique event we just had. I am really happy for all the customers who joined us in the Dominican Republic and I hope everybody had wonderful time with ISA and AMD teams. Country, landscape, food, people and adrenalin activities – all this mix of things impressed me a lot. I think next time we need to work really hard to at least catch the quality level of the current event. See you on our next VIP Adrenalin event!!!” Victor Krasnov, ISA Hardware’s Marketing Director, said, “The unusually beautiful nature of the Dominican Republic has given the Event a very bright emotional charge resulting in a highly emotional and positive beat during the whole meeting. New impressions, emotions, and face-to-face meetings were up to highest standards. I have a very positive feeling about the Event, and truly believe that we, our customers and our partners from AMD have come one step closer to each other which will undoubtedly have a very positive impact on our future business results.” This year’s meeting builds on the success of the four previous Adrenalin Events which took place in Croatia in 2005, in Egypt in 2006, and in Austria and Turkey in 2007. These events provide excellent opportunities for intensive and fruitful exchange of opinions related to the development of IT markets, as well as for relaxation and thrilling team-building competitions. Adrenalin Event 5 Chronicle Presentation. (5Mb)
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ISA Hardware’s best business partners crossed the Atlantic to participate in the annual international loyalty building event in the Dominican Republic. The event brought together 40 customers from 14 countries of the EMEA region. The event was also attended by ISA Hardware’s managers, representatives from the company’s top vendor, AMD, and VIP guests from other partner companies.
