ISA Hardware is the fast growing computer component distributor operating in the EEMEA region. In cooperation with Advanced Micro Devices (AMD) provides innovative microprocessor solutions for computing, communications and consumer electronics markets. ISA Hardware signed as AMD Master Distributor.

ISA Hardware Ltd belongs to Asbis Group and with headquarters in Cyprus, operates in 23 countries across EEMEA regions


AMD is a leading global provider of innovative processors such as Opteron, Turion, Athlon, Sempron, graphics and network solutions.
Founded in 1969 and based in Sunnyvale, California, AMD designs and produces innovative microprocessor and graphics and media solutions for the computer, communications, and consumer electronics industries.
Since the beginning, our focus has gone beyond integrated circuits and transistors. AMD is the informed choice for those who want superior microprocessor solutions designed from the perspective of the customer. After all, our customers' success is our success. That’s why AMD products are always developed with customer needs in mind and not for the sake of innovation alone. We provide real solutions for real customer problems that exist in the real world today. It’s a philosophy we refer to as “customer-centric innovation,” and it represents the guiding principle behind everything we do.
We never rest on our laurels. Our passion for what we do compels us to keep looking for the next opportunity to succeed. With corporate locations in Sunnyvale, California, Austin, Texas, and Markham, Ontario, and global operations and manufacturing facilities in the United States, Europe, Japan, and Asia, we’re one of the world’s leading integrated circuit manufacturers. We’re also among the market leaders in each of our core businesses: microprocessors and graphics and media solutions for the computer, communications, and consumer electronics industries.
Because our customers’ needs are ever-changing, AMD understands the value of looking towards—and keeping pace with—the future. To help ensure we meet our customers’ needs today and tomorrow, AMD invests in state-of-the-art technology research many years in advance of first commercial use.
Like other world-class companies, we are proud of our success, but we are never satisfied. At AMD, we are committed to delivering the innovative solutions our customers need, building the framework for sustainable growth going forward.
Over the course of AMD’s three decades in business, silicon and software have become the steel and plastic of the worldwide digital economy. Technology companies have become global pacesetters, making technical advances at a prodigious rate — always driving the industry to deliver more and more, faster and faster.
However, “technology for technology’s sake” is not the way we do business at AMD. Our history is marked by a commitment to innovation that’s truly useful for customers — putting the real needs of people ahead of technical one-upmanship. AMD founder Jerry Sanders has always maintained that “customers should come first, at every stage of a company’s activities.” Our current CEO, Hector de Jesus Ruiz, continues to carry the torch, saying, “Customer-centric innovation is the pre-eminent value at AMD. It is our reason for being and our strategy for success.” We believe our company history bears that out.
The AMD story is also shaped by a fervent belief in the merits of competition. Without free and open competition, innovation suffers. Therefore, the customer suffers, with fewer choices, higher costs, and slower growth. During every era of our existence, AMD has been dedicated to keeping the playing field open and fair for all comers, helping to ensure that our industry is driven to create technology that really works for people. AMD’s dedication to customer-centric innovation and competitive spirit is an unbroken thread running from our early days in the integrated circuit business, through an ever-broadening product portfolio that now includes microprocessors and computing solutions, memory products, and connectivity solutions.